The Importance of your Domain Name for Web Marketing
I take for granted that you have your own webpage. Otherwise, why would you be here? Chances are you have had the same domain name for a while. But, by the same token, are you hoping to do some type of online marketing, specifically, search engine marketing? If you run your own webpage you really should know everything there is to know about web marketing. With that past us, do you know just how critical your domain name is your search engine marketing.
For those of us who don’t really know all that much about web marketing, let’s take a few seconds to talk about what it is. Search engine marketing refers to getting your website to be placed first in search engine results. By that I mean, if you want your business’s website to be number one on Bing you’re going to need to do search engine marketing.
Now the search engines have a great range of components by which they decide on which pages should be number one in their results. Google says that have over 200 parameters that they measure to order their results. Some of these are easy to grasp, such as the content on your webpage, whereas some are harder, like how many people are linking to you or how popular you are on social media. And, some of them are downright arcane, such as your linking structure.
Of all of these components of online marketing, one of the most important is what words are in your domain name. This is not to say that you can’t rank well for a keyword that is not in your domain name; the first result for “online videos” is veoh.com, which certainly does not have it. However, you can easily observe just how critical having your keywords in your domain is by doing a search for “music;” Pandora, which is certainly the largest source of online music is second to music.yahoo.com, also ran site that is considerably less popular.
So, what can you do if you have a domain name that doesn’t include your keywords? Well, if your website is small enough, you might want to change it. However, for most of us, we have websites which have been around for years, so changing it just isn’t a choice. In that case, you should add new pages to your website which DOES have your keywords in the URL; so, if you want to rank for Poodles and you run doggies.com, you should create a page with the URL “doggies.com/poodles/” in order to get the benefit. It truly is that easy.
Do you want assistance with reputation management, marketing and social media? Contact fishbat today for more information!
