Working As An SEO Consultant
Working As An SEO Technician
There are lots of different tasks that an SEO technician is responsible for carrying out. Getting clients higher up on the search engines, choosing keyword phrases, rewriting website content, obtaining links and educating clients are just some of the tasks involved. SEO can be a very complex area of work.
When asked for a quick description of the job role of an SEO the most common function is to monitor a website’s overall performance and implement any changes as required.
Usually those working in the world of SEO will come from a marketing background, in particular an online marketing background. Performance is often measured by monthly reports on keyword performance and traffic levels.
The essential functions of the job include; monitoring, tracking and reporting on search metrics. Providing support for the general marketing team, interacting with copywriters and presenting results.
Depending on the type of SEO role you are applying for, sometimes it is important to go into more detail. Other actions include; creating backlink reports, internal link optimization, website copywriting, keyword research, competitor analysis, researching the latest SEO trends.
The qualifications you will need to work in SEO are often negotiable. Lots of SEO workers have degrees in business or marketing although this is not essential. Having previously online marketing experience is a big positive and a direct marketing background will also be beneficial. It is important to be self-motivated and have a good eye for detail.
Good communication skills are also required for SEO executives as it is important to be able to show results to management. Working in SEO is often referred to as ‘plate spinning’ due to the nature of the job. If one particular area is neglected it can result in the campaign becoming less successful.
It is essential that you are advanced in computer packages such as excel if you wish to be successful In the field of SEO.
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